NEW HOUSE

Brand Identity | Print Design

New House is a construction and entrepreneurship company located in Jerusalem. The logo is made up of custom typographic letters inspired by Jerusalem architecture. In the first letter, I created a small angle that creates an image of a door, symbolizing the entrance to a new home. In the visual language I used the same icon to produce visibility of layers, drawing and construction. The colored palette is identified with the prestige and quality of the brand.