Brand Identity | Print Design

 

OOZA is a consulting and strategy brand with a strong desire to produce different communication between people and different innovative thinking. I really liked this message and when I approached the design of the visual identity it was important for me to convey these values. To do this, I decided to create a logotype with a font that is built of different thicknesses and therefore gave a sense of dynamism. I changed the angle of the letters and connected them to one shape whose movement is upwards. The identity reflects the core values of the brand: innovation, connection and upliftment.